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About Esther-Mireya Tejeda

  

Esther Mireya Tejeda is a 2x public company C-suite executive specializing in commercialization, enterprise transformation, and scalable growth strategy across complex, multi-brand businesses. She is recognized for modernizing operating infrastructure, building data-driven revenue platforms, and leading large-scale transformations that drive growth, efficiency, and long-term enterprise value.


A veteran C-suite officer, Tejeda served as Enterprise Chief Marketing Officer at Anywhere Real Estate Inc., Chief Marketing Officer at SoundExchange, and Chief Communications Officer at Audacy Inc. Earlier in her career, she held senior leadership roles at Univision, PepsiCo, and Diageo, where she developed deep experience in global brand building, commercial strategy, and market expansion.


As a transformation and commercialization leader, Tejeda established Anywhere Real Estate’s first enterprise growth model, streamlining a highly fragmented multi-brand organization while improving commercial performance, operating efficiency, and enterprise alignment. At SoundExchange, she repositioned the organization as a modern, data-driven platform, building its first data revenue and growth model and monetizing proprietary infrastructure to create new B2B revenue streams. Following Audacy’s $2.4B acquisition of CBS Radio, she led enterprise positioning and go-to-market strategy for RADIO.COM, helping scale the company’s digital audio and streaming business during a pivotal period of industry transformation. Earlier in her career, she supported Univision’s IPO readiness during a period of rapid expansion that included the launch of Univision Deportes ahead of the 2014 FIFA World Cup.


Tejeda serves on the Presidential Advisory Council at Brown University and has held board and governance roles with the National Association of Hispanic Real Estate Professionals, the Alliance for Women in Media, and the Hispanic Public Relations Association. She holds board governance credentials as a Fellow of the Stakeholder Impact & Board Governance Institute and is BoardReady Certified through the Latino Corporate Directors Association.


She has been named both a Leading Woman in Marketing by Ad Age and a Digital & Tech Innovator by Ragan's in 2024, a Top Woman in Marketing by Chief Marketer in 2023, among the Top 10 CMOs of 2023 by Martech Outlook, a Woman to Watch by PR Week and a Top Woman in PR by PRNews in 2019, among others.


Tejeda earned a Bachelor of Arts from Brown University, a Master of Business Administration from the Questrom School of Business at Boston University, and a Master of Fine Arts in creative writing from The New School. She also completed the High Potential Leaders Program at The Wharton School.

A Few Highlights

Anywhere Real Estate Inc.

Entercom (now Audacy Inc.)

Anywhere Real Estate Inc.

  • Rationalized marketing  across enterprise by implementing operational best practices and instituting shared service model for digital, data, analytics, martech and creative capabilities.


  • Pioneered the use of cutting-edge neuroscience to fuel customer insights, research, and data analytics. Developed proprietary 360 degree customer profile and segmentation approach - titled "emography."


  • Developed the enterprise’s first unified marketing data and analytics infrastructure to build attribution and reporting technology that effectively measures marketing performance and Return on Investment.

SoundExchange

Entercom (now Audacy Inc.)

Anywhere Real Estate Inc.

  • Relaunched the organization with modernized brand and expanded value proposition, positioning the organization for commercial growth and monetization in music-tech and data.


  • Architected modern marketing organization with enhanced digital and tech-forward capabilities


  • Built centers of excellence in brand strategy, consumer marketing, B2B marketing, industry & artist engagement, strategic partnerships, communications & PR, and government affairs to drive strategy integration, shared service models, and operational efficiencies.

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

  • Architected marcomms practice with shared service capabilities, standardized operations, and enterprise-level strategy to leverage scale and fuel market share growth for the company’s portfolio of 235+ radio, events, and digital brands nationwide. 


  • Led marcomms go-to-market strategy for the 2017 CBS Radio & Entercom acquisition. Relaunched the merged enterprise on the NYSE with a modernized brand, market positioning, and messaging strategy to support expansion into digital audio, streaming, and podcasting.

Univision

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

  • Built the marcomms practice for Univision Deportes (sports division).  Led marcomms strategy for FIFA partnership during 2014 World Cup - landing the most successful advertising and ratings event for Sports division to-date.


  • Launched Univision Deportes mobile streaming and content app.


  • Designed marcomms strategy to position the enterprise for planned IPO event.  Led financial communications strategy and messaging to advertisers, business partners, and media industry during quarterly earnings reporting as part of broader IPO strategy.

Awards & Recognitions

  • Leading Women of 2024 - Ad Age, 2024


  • Digital & Tech Innovator - Ragan's Top Women in Marketing Awards, 2024


  • Top Women in Marketing - Chief Marketer, 2023


  • Top 10 Chief Marketing Officers - MarTech Outlook, 2023


  • Marketing All-Stars - Inman Magazine, 2023


  • Latino Power Leaders, Class of 2022 - The Alumni Society, 2022


  • Women to Watch - PR Week, 2019


  • Top Women in PR - PRNEWS, 2019


  • Maverick of the Year - Stevie's Women in Business Awards, 2019


  • Communications Executive of the Year - Stevie's American Business Awards, 2018


  • Media Relations Professional of the Year - Ragan's PR Daily Awards, 2018


  • Power Award - Women Leaders in Business, Walker's Legacy Foundation, 2018


  • Most Influential Women in Radio - Radio Ink Magazine, 2018, 2019, 2020

Education & Credentials

Education

  • Bachelor of Arts |  Brown University
  • Master of Business Administration | Boston University
  • Master of Fine Arts, Creative Writing | The New School
  • High Potential Leaders Program | The Wharton School


Languages

  • Spanish (Native/Fluent)
  • French (Proficient)


Community Affiliations

  • Board Director | Brown University Latino Alumni Council
  • Member of Advisory Council | East Harlem Tutorial Program, NYC
  • Member of Alumni Network | Prep for Prep, NYC


Interests

  • Trained classical pianist

Industry Contributions & Board Appointments

Brown University - Office of the President

Presidential Advisory Board Member, 2024 - 2027

National Association of Hispanic Real Estate Professionals

Corporate Board of Governors, 2022 - 2024

Alliance for Women in Media

Board Member, 2020, 2021

Hispanic Public Relations Association

Secretary of the Board, 2017  | Board Member, 2018, 2019

Real Time Academy of Short Form Arts & Sciences

Member | Shorty Awards Judging Committee, 2019, 2020

Copyright © 2024 Esther Mireya Tejeda  - All Rights Reserved.


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