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About Esther-Mireya Tejeda

Esther Mireya Tejeda is a growth-focused transformation leader known for stepping into complex, inflection-point businesses and turning marketing into a measurable driver of performance, efficiency, and revenue.


Over more than two decades, she has built a reputation for simplifying fragmented organizations, aligning marketing with sales and operations, and establishing data-driven commercial engines that deliver results at scale.


A veteran c-suite leader, Tejeda has served as Chief Marketing Officer at Anywhere Real Estate Inc., Chief Marketing Officer at SoundExchange, and Senior Vice President, Head of Communications at Audacy Inc.  Earlier in her career, she held senior leadership roles at Univision, PepsiCo, and Diageo, where she developed deep experience in global brand building, commercial strategy, and market expansion. 


As a transformation leader, Tejeda established Anywhere Real Estate's first enterprise marketing model, streamlining a highly fragmented, multi-brand organization and improving lead generation, conversion, and marketing efficiency; she repositioned  SoundExchange as a modern, data-driven platform, expanding its product capabilities and strengthening its revenue model; she launched the merged CBS Radio Inc. and Entercom enterprise on the New York Stock Exchange as a leading audio media giant and launched its digital audio and streaming business under RADIO.COM; and she positioned Univision for an IPO while launching the enterprises’ most profitable division, Univision Deportes (sports), ahead of the 2014 FIFA World Cup. 


Tejeda is recognized for her ability to combine strategic clarity with operational execution, bringing discipline to marketing investment, improving customer acquisition performance, and building organizations that are aligned to deliver growth. 


She has been named both a Leading Woman in Marketing by Ad Age and a Digital & Tech Innovator by Ragan's in 2024, a Top Woman in Marketing by Chief Marketer in 2023, among the Top 10 CMOs of 2023 by Martech Outlook, a Woman to Watch by PR Week and a Top Woman in PR by PRNews in 2019, among others.


Tejeda earned a Bachelor of Arts from Brown University, a Master of Fine Arts  in creative writing from The New School, and completed the High Potential Leaders Program focused on Change Management at the Wharton School.  She is also earning an executive Master of Business Administration from the Questrom School of Business at Boston University.


She is a global citizen, a native of New York City, and fluent in Spanish.

A Few Highlights

Anywhere Real Estate Inc.

Entercom (now Audacy Inc.)

Anywhere Real Estate Inc.

  • Rationalized marketing  across enterprise by implementing operational best practices and instituting shared service model for digital, data, analytics, martech and creative capabilities.


  • Pioneered the use of cutting-edge neuroscience to fuel customer insights, research, and data analytics. Developed proprietary 360 degree customer profile and segmentation approach - titled "emography."


  • Developed the enterprise’s first unified marketing data and analytics infrastructure to build attribution and reporting technology that effectively measures marketing performance and Return on Investment.

SoundExchange

Entercom (now Audacy Inc.)

Anywhere Real Estate Inc.

  • Relaunched the organization with modernized brand and expanded value proposition, positioning the organization for commercial growth and monetization in music-tech and data.


  • Architected modern marketing organization with enhanced digital and tech-forward capabilities


  • Built centers of excellence in brand strategy, consumer marketing, B2B marketing, industry & artist engagement, strategic partnerships, communications & PR, and government affairs to drive strategy integration, shared service models, and operational efficiencies.

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

  • Architected marcomms practice with shared service capabilities, standardized operations, and enterprise-level strategy to leverage scale and fuel market share growth for the company’s portfolio of 235+ radio, events, and digital brands nationwide. 


  • Led marcomms go-to-market strategy for the 2017 CBS Radio & Entercom acquisition. Relaunched the merged enterprise on the NYSE with a modernized brand, market positioning, and messaging strategy to support expansion into digital audio, streaming, and podcasting.

Univision

Entercom (now Audacy Inc.)

Entercom (now Audacy Inc.)

  • Built the marcomms practice for Univision Deportes (sports division).  Led marcomms strategy for FIFA partnership during 2014 World Cup - landing the most successful advertising and ratings event for Sports division to-date.


  • Launched Univision Deportes mobile streaming and content app.


  • Designed marcomms strategy to position the enterprise for planned IPO event.  Led financial communications strategy and messaging to advertisers, business partners, and media industry during quarterly earnings reporting as part of broader IPO strategy.

Awards & Recognitions

  • Leading Women of 2024 - Ad Age, 2024


  • Digital & Tech Innovator - Ragan's Top Women in Marketing Awards, 2024


  • Top Women in Marketing - Chief Marketer, 2023


  • Top 10 Chief Marketing Officers - MarTech Outlook, 2023


  • Marketing All-Stars - Inman Magazine, 2023


  • Latino Power Leaders, Class of 2022 - The Alumni Society, 2022


  • Women to Watch - PR Week, 2019


  • Top Women in PR - PRNEWS, 2019


  • Maverick of the Year - Stevie's Women in Business Awards, 2019


  • Communications Executive of the Year - Stevie's American Business Awards, 2018


  • Media Relations Professional of the Year - Ragan's PR Daily Awards, 2018


  • Power Award - Women Leaders in Business, Walker's Legacy Foundation, 2018


  • Most Influential Women in Radio - Radio Ink Magazine, 2018, 2019, 2020

Education & Credentials

Education

  • Bachelor of Arts |  Brown University
  • Master of Business Administration | The Questrom School at Boston University (2026)
  • Master of Fine Arts, Creative Writing | The New School
  • High Potential Leaders Program | The Wharton School at the University of Pennsylvania


Languages

  • Spanish (Native/Fluent)
  • French (Proficient)


Community Affiliations

  • Board Director | Brown University Latino Alumni Council
  • Member of Advisory Council | East Harlem Tutorial Program, NYC
  • Member of Alumni Network | Prep for Prep, NYC


Interests

  • Trained classical pianist

Industry Contributions & Board Appointments

Brown University - Office of the President

Presidential Advisory Board Member, 2024 - 2027

National Association of Hispanic Real Estate Professionals

Corporate Board of Governors, 2022 - 2024

Alliance for Women in Media

Board Member, 2020, 2021

Hispanic Public Relations Association

Secretary of the Board, 2017  | Board Member, 2018, 2019

Real Time Academy of Short Form Arts & Sciences

Member | Shorty Awards Judging Committee, 2019, 2020

Copyright © 2024 Esther Mireya Tejeda  - All Rights Reserved.


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